As public relations professionals, we know that arranging for the right person to deliver the content is often crucial to getting the perfect placement. Long before summer arrived, I was already reviewing which of our clients had great seasonal stories to tell. Then I...
social media content
We are great at using PR to tell clients’ stories. Can you do that too?
For more than 26 years, Media Relations has used the media to tell our clients’ stories to audiences throughout the U.S. and Canada. Media stories establish third-party credibility for our clients’ products, which is the best way to build brands. Why we have chosen to...
Four tips for tactfully including Cause Marketing in your content
Here are two terms that every business person should understand: Cause Marketing and Conscious Consumerism. Social responsibility is becoming an important part of the American culture, and it can make consumers take notice of your business. Yet communicating your...
How strong are the links in your content marketing chain?
Content is a valuable marketing asset, and when strategically linked, it can create a chain that always circles back your company and products. Consider the Six Degrees of Separation Theory, that everyone in the world is connected by a chain of five or fewer...
Why PR agencies and your company should be happy that social media is here to stay
Remember when social media was just for college students (Facebook) and teenagers or aspiring musicians (MySpace)? Social media’s evolution redefined the digital age and is changing the PR field. Journalists, publicists and others are realizing that social media is an...
Top three 2014 resolutions for public relations writers
Is public relations writing a secondary part of your job description? Here are our suggestions for three PR writing resolutions to help your writing be better received by the media. 1. Resolve to know your audience. Write as if you were writing a newspaper article or...
That’s some great PR … now what?
We frequently arrange for best-selling authors and other industry experts to mention our clients’ products during TV or radio interviews. These media placements are like gold because the story angles have passed through the media’s filter for relevance, and there’s a...
Why is segmenting your social media so important?
Current research indicates that 72 percent of online adults use social network sites. The number of Twitter users has doubled in the last two years. With so many people now Tweeting, pinning and Facebooking, it’s important to be smart about how you use your marketing...
The first question your social media content should answer
After more than 30 years of business writing, I’ve developed a few pet peeves. It drives me crazy, for example, when business bloggers waste great marketing opportunities because they don’t get to the point quickly enough. People today rarely take the time to read...
How the pros write effective blog posts
When blogging about your company, service or product, give readers clear access to what you want them to know, and make your message relevant to their lives. It may sound simple but even experienced writers sometimes get tripped up by the process. How do your blogs...
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