When a traditional media outlet agrees to run your story, the decision implicitly tells its audience that this is valuable information, not a commercialized sales pitch. So we must make sure that we always provide the media with worthwhile publicity content....
Healthy Choosers
CNN story demonstrates effectiveness of our publicity team
Here’s a great example of how our publicists position our clients in the media by co-producing stories. Last week, we booked a client's story with CNN. The hook was how to safely work out in the New Year without doing any damage to your body. This is a huge topic...
Media Relations arranges for a client’s product mention in O Magazine
If you turn to page 40 in the October issue of O Magazine, which hit newsstands yesterday, you’ll see a half-page article on the Celadrin Tigerettes entitled Having a Ball. Media Relations Publicist Peggy Davies worked with the magazine editors to make this...
Reach the growing health-conscience consumer market with a powerful marketing tool, the Body Mind Life Expo
The evidence is now sufficient to convince us all: Our personal life style choices are the primary drivers of chronic disease and rising healthcare costs. So what does a healthy lifestyle entail? According to the dictionary, lifestyle is a way of life or style of...
Body Mind Life Expo grows with consumer-directed health care trend
A consumer directed health care trend sees consumers doing the math. The reduction of insurance benefits associated with prescription drugs is sending people to prevention and alternative health care. Each year, thousands of Minnesotans attend the original Body Mind...
Making it happen: Creating Marketing Strategies that Work
I love watching a strategic marketing plan go from creation to successful implementation. One strategy for securing ongoing media attention for our clients is by positioning them as the "go-to source" for a range of related topics. One example of this is the work we...
Under promising our healthcare marketing expertise
If you are in the health and wellness business, and you want to increase sales, there is one person you should know. His name is Mike Danielson. I’ve been on a kick to under promise and over deliver lately and I’m telling you, you will be blown away by how much this...
Your consumers aren’t stupid
Health and wellness is now a multi-billion dollar industry showing no signs of slowing down. Yesterday's health food fanatics have morphed into today's healthy choosers. You may be surprised by how sophisticated some consumers really are when it comes to health and...
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