When you are charged with publicizing an upcoming event, how do you keep the media coming back for more? We prioritize our efforts before the expos so we can hit the ground running, contacting media with a constant stream of timely and exciting news stories,...
Face to Face Marketing
Editors love it! 50+ Strut Your Stuff talent contest is big news
When you are tasked with publicizing an 11-year-old event that has been featured prominently in the news each year, you need to capitalize on what's new and relevant. And with talent shows dominating reality TV these days, what could be more newsworthy than the search...
50+ PrimeTime Living Expo: Check out our billboard!
I've mentioned the live TV interviews, the commercials, and the many print and online articles that have been written about our upcoming 50+ PrimeTime Living Expo, to be held July 26-27 at Jackpot Junction Hotel & Casino. Here's another way we're drawing people...
How are you sustaining your market share and reaching new buyers?
When you want to ensure that you’ve got prospects coming into your sales pipeline, consumer expos can be your secret weapon. Expos aren’t just about how much product you can sell during the show. They areabout the six months of pre-show promotions of which you can be...
Five reasons you should be using face-to-face marketing
We now produce three expos targeting consumers in the baby boomer and senior markets. These are growth markets with tremendous face-to-face marketing potential for many product categories, and yet with social media being the hot trend, some marketing managers...
Here’s a new way to market to more people
Here’s an idea if you’ve been marketing to the same audience in the Twin Cities with diminishing returns: relocate for a couple days. Spend some time meeting face-to-face with a whole new crowd of people within your demographic – and growing your prospect list! The...
Come experience how marketing to the 50+ population and seniors is done
The Spring 50+ PrimeTime Living Expo (formerly the Seniors Spring Show) is happening today and tomorrow at Mystic Lake Casino Hotel in Prior Lake, MN. Our company has been producing events to help businesses connect with seniors in their community for 10 years. This...
It’s time to stop taking baby boomers for granted
We have been helping companies market to seniors since 2001. Our events, including the seniors expos, Ms. Minnesota Senior Pageant, 50+ Strut Your Stuff Talent Contest and most recently the 50+ PrimeTime Living Expos bring companies face-to-face with thousands of...
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