We have been helping companies market to seniors since 2001. Our events, including the seniors expos, Ms. Minnesota Senior Pageant, 50+ Strut Your Stuff Talent Contest and most recently the 50+ PrimeTime Living Expos bring companies face-to-face with thousands of consumers in a demographic that is being overlooked.
A quick search for “marketing to seniors” this morning yielded some interesting results:
Boomers in the Wild reports, “Boomers control more than $2 trillion in annual spending, but marketers beware: Brand loyalty is a myth for this generation. Boomers are constantly trying new brands and products that suit their changing life stages and styles. Marketers that still see 25- to 54-year-olds as their oldest target market are taking boomers for granted—and risking their brand’s success.”
And Senior Magazine Online warns: “Companies that don’t give a second thought to the senior market are already handing over significant business to those that do.”
A few days ago, the CBS Early Show aired a report on new products targeting seniors: everything from big-button cordless phones to keychains equipped with GPS so that cars can be found easily in crowded parking lots.
Dip your toe in the water
We have three expos targeting this demographic planned for 2011, starting with the Spring 50+ PrimeTime Living Expo which happens April 19-20, 2011 at Mystic Lake Casino Hotel in Prior Lake, MN. We’re also producing the Ms. Minnesota Senior Pageant, which is taking place April 19th in conjunction with the expo.
In addition to the Pageant, we’re attracting attendees with more quality entertainment such as the SilverSneakers® and The Pretty Good Players, who are affiliated with the Volunteers of America. The expo floor will be filled with booths displaying goods and services targeting seniors, and some of our exhibitors are offering seminars to explain how their products might fit into consumers’ lives.
We’ve also got a full-scale promotional campaign going on that includes print, radio, TV, Internet, email marketing, direct mail post cards and more. Some of our exhibitors have even been interviewed on the radio during morning drive time, and we’re working on getting others interviewed on TV.
Call us to discuss how marketing to baby boomers and the seniors market might benefit your business. And we still have a few booths remaining in our spring expo, as well as some advertising opportunities in the Ms. Minnesota Senior Pageant program.
