Here’s an idea if you’ve been marketing to the same audience in the Twin Cities with diminishing returns: relocate for a couple days. Spend some time meeting face-to-face with a whole new crowd of people within your demographic – and growing your prospect list!
The Summer 50+ PrimeTime Living Expo™ will be held July 26-27 at Jackpot Junction. We’re blanketing the area with letters and tickets: telling everyone why they need to come out to this brand new, fun event!
Exhibitors’ feedback from our past ‘road shows’ was extremely positive. They were thrilled with the number of new leads they got. As one exhibitor commented, “You need to alert exhibitors to bus arrival schedule so that we can prepare for the onslaught!” An overwhelming majority said they’d do it again!
Here’s your chance! We are encouraging businesses to act fast because hotel rooms are in very short supply. https://www.101expos.com/suPrimeTime/exhibitors/apply.cfm
Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”
