Videos are everywhere these days. It’s how many of us catch our news, connect with friends and get entertainment. It’s also how we find solutions to our everyday problems and learn about new products, which is why many marketers consider video a critical part of their...
As a business professional, you should be able to distinguish between a copywriter, a content writer and a marketing content writer. Note that many agencies don’t differentiate between a content writer and a marketing content writer. But we do. After nearly 35 years...
The great holiday gift search of 2021 has already started. What have you done to boost your visibility and increase consumers’ desire for your product? Publicity can accomplish both! Reporters are already looking for holiday story ideas. There may still be time for...
Media Relations Agency celebrates our 35th anniversary next year. According to a 2020 marketing industry analysis, of the thousands of U.S. marketing agencies, only 8% have made it to this 30-39 year bracket. While that speaks volumes about our professionalism,...
Strategy is not a natural tendency of the highly creative people who work in agencies. In my opinion, nothing will kill your chances of achieving product fame faster than putting creative people on the job before your strategy is determined. To compound this problem,...
Whether you’re an entrepreneur about to launch a new product, or it’s time to refresh and refine your current marketing process, having a quick, step-by-step guide to marketing is a huge advantage. There’s nothing clearer or more practical than the six-step...
Earned media coverage is like a powerful magnet: It draws people into your sales funnel. Following best practices, you should pursue publicity when you need to reach people to either teach them about a product or to remind them about a product. The bottom line: Unless...
It’s common for journalists to receive as many as 100 pitches a week. To earn reporters’ attention and hopefully a media story, a press release should contain certain elements. As important: You should also avoid using specific words and phrases that some reporters...
We were thrilled to arrange for Twin Cities Business reporter Tess Allen to interview our client, neurologist Dan Cohen, MD, for this in-depth feature article about his newest product, SOLTEC-SMS. Our excitement grew exponentially when we learned that an even larger...
Strategically delivering consistent, credible, on point messaging to your audiences is key to success in any business. One of the many benefits of using a marketing plan, such as our Strategically Aimed Marketing® (SAM 6®) is that you and your entire team will have a...
