We love all our clients. Having the opportunity to resourcefully tell their stories is what gets us out of bed each morning. Our creative team gets especially jazzed when developing unique content, such as this poop infographic we designed for Regular Girl. Yup, poop....
It’s rare for a PR agency to talk right away about money. That’s one of the ways we’re different: We talk dollars and cents. We’ll tell you ahead of time how much it costs to arrange media coverage. We offer Pay Per Interview Publicity®, and we’re here to help you earn a profit.
The story was picked up by 11 other newspapers around the country. Business leaders in Kansas City, Miami, Wichita, Charlotte, Sacramento and other markets are now reading about our agency. The amount of good this will do for our business is substantial.
You’ve got very smart people in your company. They know your product and industry better than anyone! If you could just share some of what’s in their heads with the right prospects, you know sales would increase. That’s why white papers matter. They put high-value...
I want to invite you to a little seminar I'll be doing at our office next Friday, November 18th at 9 a.m. The seminar is based on a book I’m just finishing which will be available by Jan of 17. I’ve come up with a six-step process I call Strategically Aimed Marketing...
Social listening gives you the information you need to create meaningful and engaging content.
Social listening gives you unparalleled market insight into your customers’ thoughts, feeling and actions. It tells you which messages are being shared and which are being ignored.
Introducing a new product isn’t easy. I understand this. And I respect the hard work and determination it takes to help your product gain market share. That’s why I enjoy helping businesses use Pay Per Interview Publicity®. This creative marketing approach is a convincing way to introduce a new product. It’s the perfect tool for companies whose products are in the early stages of the Product Lifecycle.
Much of the content that is produced today (and there’s a lot of it) would never pass our Media-Grade Content test. It’s substandard. And unfortunately, substandard content drives audiences away. The exact opposite of what it is intended to do.
We want each project to be completed on time, on budget and to be pain-free for our clients and our team. One way I ensure this is by reviewing our list of risks and previous challenges prior to each build.
What’s working well? What are your biggest challenges? Content marketing has become complex. Not that long ago, it might have required a few hours of your attention each month. Today, content writing deserves several hours a week or more. Nearly all of our clients now...
