As I was writing my best-selling book, The CEO’s Guide to Marketing, I did a fair amount of research. I spent time scanning marketing books, researching marketing websites and watching countless marketing videos on YouTube. I wanted to make sure there wasn’t something...
Newsletters are an effective way to stay in touch with your customers and gain the interest of hot prospects. But writing them can be tricky. While most of us use smartphones to open emails, it’s the people using PCs who tend to click through on the links. You want...
How much money remains in your 2017 marketing budget? Do you want to get more results out of your 2018 budget? Here are three tips to consider: 1. If you need to spend the rest of your marketing budget, so you can get the same or a bigger budget for next year, send...
Everyone talks about digital marketing and most of us even know the definition of digital marketing, but has anyone ever sat you down and told you how it can work specifically for you and your business? Media Relations Agency has digital marketing managers who are...
Every day, business owners miss growth opportunities because they struggle with how to explain their products to new audiences. This problem is real, whether that product is an everyday item such as a pet toy or something more complicated such as a new medical device....
Order your copy of the most practical marketing book you will ever read at Amazon.com There’s a lot of excitement at Media Relations Agency today! We just received 3,000 copies of CEO Lonny Kocina’s new book, “The CEO’s Guide to Marketing” and we are thrilled because...
What? Create a prototype of my brand? What does that mean? Does it mean create a prototype of our product? Or a prototype of our logo? No, your brand is not your product or your logo. Your brand is the definition consumers hold in their minds of your company and its...
Most upper level marketing folks know the name Jay Abraham. If you google Jay, you’ll you’ll see he’s a well-known and accomplished marketing guru. About 35 years ago, before I started Media Relations Agency, I had the good fortune of working for a company that hired...
It’s much easier to get an early adopter to try a product than someone from the early majority. That's because early adopters are hardwired to try new products, and the early majority aren't. The early majority may like new products but they are nowhere near as...
The buddy system has been used to improve results in everything from studying for exams to military operations, so why not find a marketing buddy to help boost your marketing career? If this idea appeals to you, you’re probably something of a go-getter. So try and...
