Twenty-five years ago, we didn’t have memory foam mattresses or Keurig coffee makers. We didn’t even have Google! Good marketing helps innovative businesses take off and change the world. It reaches the masses and teaches them about new products. Marketing pioneer and...
Media Relations Agency welcomes new client, A1 Supplements (www.A1Supplements.com), an online supplement company specializing in sports nutrition and lifestyle supplements. We are excited to provide public relations for A1 Supplements in markets throughout the U.S....
As author and motivational consultant Simon Sinek once said, “People don’t buy what you do, they buy why you do it.” A successful marketing campaign builds familiarity with your product and trust in your company. It involves process and strategy. It requires marketing...
As of January 2019, Statista reports there were nearly 4.4 billion internet users and 3.4 billion social media users. Companies that blog get more traffic and an estimated 67% more leads than those that don’t. Social media is efficient at sending people to your blog....
When you’re a hands-on business owner, you need to know what’s going on in each area of your company, from human resources to admin. And while marketing is probably not your primary business, you still need to understand enough about it to get tangible results. "The...
Whether hardback, paperback or digital, books can be excellent tools for marketing your business and elevating your reputation as a credible expert in your field. Long before CEO Lonny Kocina became a best-selling author, Media Relations Agency was using PR to help...
Producing a best-in-class natural product is half the battle. The other half is reaching and teaching the market that your product exists, is better than the competition, and that they desire it more than the money in their wallets. Media Relations Agency has...
In my last letter, I talked about the marketing hubris trap: foolishly assuming everyone wants to hear about your products as much as you love to talk about them. Boorish people get called a jerk behind their backs. Boorish marketers get ignored. In both situations,...
There’s a lot of confusing and conflicting information on the internet about how to create a marketing strategy. Some articles focus on just one platform (not every business can thrive on Facebook alone); others focus on just one element (content is essential but it’s...
If your competitor was featured in a positive news story recently, chances are good that it wasn’t just a lucky break. I know this to be true because Media Relations Agency arranges these media opportunities for our clients – locally, regionally, nationally and...
