What’s an easy-to-understand marketing guide for business owners?

When you’re a hands-on business owner, you need to know what’s going on in each area of your company, from human resources to admin. And while marketing is probably not your primary business, you still need to understand enough about it to get tangible results. “The CEO’s Guide to Marketing” was written for you.

At 236 pages, this fully illustrated award-winning book provides both an easy-to-understand overview of marketing and a six-step implementation process applicable to any business in any industry. Following this process will give you peace of mind that nothing has been overlooked.

“I tell CEOs to scan my book when they get it and then go quiz their marketing teams to see what they know. Unfortunately, it won’t be much. Most marketers know a lot less about marketing than they let on and CEOs will find out pretty quickly that most don’t even know basic marketing concepts and principles,” says the book’s author and Media Relations Agency CEO Lonny Kocina. “Imagine going into your accounting department and finding out no one has bothered to learn basic accounting. In accounting, that’s unthinkable. In marketing, it’s the norm.”

“The CEO’s Guide to Marketing” walks you through the six-step Strategically Aimed Marketing (SAM 6®) process. This process works whether you run a small business and do your own marketing with very little money, or you are part of a major corporation with millions to spend.

“The CEO’s Guide to Marketing” also earned the Axiom Business Books Awards silver medal in the Advertising / Marketing / PR / Event Planning category. The Axiom Awards are the largest and most respected critical guidepost for influential books.

There’s a sequence to doing marketing. When you integrate the SAM 6 process into your organization, there will be no more confusion about what marketing is or isn’t; just clarity and the peace of mind that comes from knowing you are doing things right.

Once you get that flow, understand basic marketing principles and concepts, and complete the prep work. you’ll see that this is a simple, practical process. “Don’t get caught up in the big ideas prematurely,” Kocina has cautioned. “Do your block and tackling first. When you’re done with those, it’s time to get creative.”

The best marketing guide is one that outlines a simple, straightforward process. Start by reading “The CEO’s Guide to Marketing” and registering for free access to the SAM 6 tools. Of course, we also apply SAM 6 for each of our clients.

We’re happy to talk with you about either of these options. Call us at 952-697-5220 or complete this form.

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

WordPress Video Lightbox Plugin