For more than 26 years, Media Relations has used the media to tell our clients’ stories to audiences throughout the U.S. and Canada. Media stories establish third-party credibility for our clients’ products, which is the best way to build brands. Why we have chosen to...
Here are two terms that every business person should understand: Cause Marketing and Conscious Consumerism. Social responsibility is becoming an important part of the American culture, and it can make consumers take notice of your business. Yet communicating your...
We recently secured an online story for a client that may have viral potential. That’s the beauty of web marketing: Online publicity can be shared easily with countless people around the world. When one of our clients wanted to motivate people to restart their workout...
We find opportunities to arrange in-depth articles and interviews that distinguish our clients’ products from those of their competitors. One avenue we often use is web marketing, which gives additional space for storytelling and hyperlinks that support key points....
There are lots of ways to get your message out to your target audiences. Our sister company, Checkerboard, had fun producing this clever animation about its services. Checkerboard’s Graphic Designer Shawn Turek created the graphics; Project Coordinator Alison Cromie...
We focus a lot on extending the value of our clients’ trade show participation by making their news discoverable long after the event is over. With thousands of event-related stories vying for the media’s attention, here’s how we made sure our client earned coverage....
Imagine your story being shared on a media outlet with millions of subscribers. Media Relations has a passion for making this caliber of publicity a reality for our clients. When I learned that one of our client’s products may help 60 percent of the population by...
Remember when social media was just for college students (Facebook) and teenagers or aspiring musicians (MySpace)? Social media’s evolution redefined the digital age and is changing the PR field. Journalists, publicists and others are realizing that social media is an...
One of social media’s greatest marketing strengths is that it gives businesses a way to interact with key influencers: people who have large followings and who are excited about educating their audiences about favorite products and services. When you get a really good...
Current research indicates that 72 percent of online adults use social network sites. The number of Twitter users has doubled in the last two years. With so many people now Tweeting, pinning and Facebooking, it’s important to be smart about how you use your marketing...
