This online interview on ModernMan.com showcases our client’s expertise in addition to linking to their website. There’s even a video. We’ve nicknamed this type of publicity “long-form advertising” because it accomplishes everything a paid ad could achieve plus there...
Health Market
Alternative Medicine magazine’s feature story gives client’s publicity third-party credibility
When a traditional media outlet agrees to run your story, the decision implicitly tells its audience that this is valuable information, not a commercialized sales pitch. So we must make sure that we always provide the media with worthwhile publicity content....
Web marketing teaches millions and has the potential to reach more
We recently secured an online story for a client that may have viral potential. That’s the beauty of web marketing: Online publicity can be shared easily with countless people around the world. When one of our clients wanted to motivate people to restart their workout...
Nearly 12 million read about a client’s product via web marketing
We find opportunities to arrange in-depth articles and interviews that distinguish our clients’ products from those of their competitors. One avenue we often use is web marketing, which gives additional space for storytelling and hyperlinks that support key points....
Multi-national marketing: Securing publicity across the U.S. and Canada
Using our extensive media contacts, we frequently utilize publicity to help clients reach their audiences on both sides of the U.S./Canadian border. One of our US-based clients wanted publicity for an allergy-relief product distributed in Canada. With allergy season...
Our unique approach to allergy season results in TV publicity for three clients
To earn media coverage for our clients this allergy season, we had to get creative. While other agencies were pitching the same old story ideas, I gave Good Day Sacramento producers a fresh new angle. I told them that I could arrange for an expert to talk about how...
Do you dream about your story reaching 1.75 million people? We’ll make it happen
We capitalized on American Heart Month to arrange a lot of media coverage. Our team is very good at using hot topics and trends to garner the right publicity for our clients’ stories. Here is just one example of the stories we worked on for American Heart Month. Heart...
Online feature expands client’s publicity reach beyond their event participation
We focus a lot on extending the value of our clients’ trade show participation by making their news discoverable long after the event is over. With thousands of event-related stories vying for the media’s attention, here’s how we made sure our client earned coverage....
Our understanding of media outlets’ audiences helps secure publicity
Imagine your story being shared on a media outlet with millions of subscribers. Media Relations has a passion for making this caliber of publicity a reality for our clients. When I learned that one of our client’s products may help 60 percent of the population by...
Two client stories get publicity on nationally syndicated Better Show
This winter’s frigid temperatures gave Media Relations an opportunity to earn national publicity for two of our clients. Accomplishing this meant getting creative with the story angle. I spoke with producers at the nationally syndicated Better Show about doing a...
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