Media Relations’ media contacts extend across U.S. borders into Canada. We have been booking clients on Canadian TV for decades. We know Canada’s major media markets as well as we do those in the U.S. When a Canadian TV show asks to interview an expert on a specific...
Health Industry
Our quick response to new laws led to this trade magazine publicity
We scour the Internet for breaking news related to our clients. When something big hits, we are ready to help our clients take advantage of the publicity opportunities. Recently, public concerns about student-athlete safety led to new legislation regarding coaching...
We arranged memorable anti-aging PR on Fox TV
There are thousands of anti-aging products on the market. Our task is drawing attention to our clients’ brands in a memorable way. The right timing, the perfect angle and a great spokesperson all play a role in our being able to do anti-aging PR successfully. This TV...
Chicago Tribune reporter includes our client in this feature article
Have you ever read a lengthy feature article in which the reporter interviewed numerous experts, and wondered: “Why did she interview everyone except me?” We work hard to ensure that doesn’t happen very often for our clients. To maintain a success record such as ours...
Twin Cities print publicity targets healthy choosers
Our client’s joint health product was showcased beautifully in this Natural Solutions magazine feature article. We worked closely with the physician/triathlete who wrote this piece, providing her with all of the background information that she needed. This type of...
Has your product been featured on SiriusXM Radio yet?
SiriusXM radio has more than 26.3 million subscribers nationwide. From channels that feature nonstop business topics to news and music, SiriusXM is a marketing phenomenon. Our clients appreciate media interviews on SiriusXM because they tend to be longer, giving more...
TV news PR yields media-grade content for client’s website
For many of our clients, arranging for their stories to be told on TV, such as this placement on New Jersey’s News 12, is just the beginning of our integrated marketing process. After the segments air, we extend their selling power by uploading the videos to our...
Modern Man interview is long-form advertising for our client
This online interview on ModernMan.com showcases our client’s expertise in addition to linking to their website. There’s even a video. We’ve nicknamed this type of publicity “long-form advertising” because it accomplishes everything a paid ad could achieve plus there...
Alternative Medicine magazine’s feature story gives client’s publicity third-party credibility
When a traditional media outlet agrees to run your story, the decision implicitly tells its audience that this is valuable information, not a commercialized sales pitch. So we must make sure that we always provide the media with worthwhile publicity content....
Nearly 12 million read about a client’s product via web marketing
We find opportunities to arrange in-depth articles and interviews that distinguish our clients’ products from those of their competitors. One avenue we often use is web marketing, which gives additional space for storytelling and hyperlinks that support key points....
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