There are thousands of anti-aging products on the market. Our task is drawing attention to our clients’ brands in a memorable way. The right timing, the perfect angle and a great spokesperson all play a role in our being able to do anti-aging PR successfully.
This TV segment, which aired on KMSP (Fox) in Minneapolis/St. Paul, is just one example of how we accomplish this. As summer was coming to an end, many of us realize we’ve gotten too much sun, and we’ve eaten way too many state fair goodies. So I suggested to the producers that they might want to do a segment on healthy habits that can get our bodies back on a good track.
We arranged for a highly qualified, celebrity lifestyle and nutrition expert to discuss several of her favorite tips and products. She described the science supporting our client’s product and showed the packaging. This well-rounded anti-aging PR segment made more than 51,000 impressions, just as many of us are seeking ways to look better in time for holiday gatherings.
