Our publicist team has been busy contacting the media about the upcoming Summer 50+ PrimeTime Living Expo. We've had a lot of fun talking with reporters about the plans one of our marketing partners, Minnesota Creative Arts and Aging Network (MnCAAN), has for the...
As a publicist working with Mid-America Events & Expos, reporters know they can contact me for fresh and innovative stories and interviews. I work with all five of the popular expos developing story ideas with our marketing partners and exhibitors. I love what I...
Here’s an idea if you’ve been marketing to the same audience in the Twin Cities with diminishing returns: relocate for a couple days. Spend some time meeting face-to-face with a whole new crowd of people within your demographic – and growing your prospect list! The...
It was a whirlwind couple of days at the Spring 50+ PrimeTime Living Expo. The hugely successful expo took place April 19-20, 2011 at Mystic Lake Casino Hotel. The expo was packed with top-notch speakers and presentations including Better Business Bureau and Humana...
The Spring 50+ PrimeTime Living Expo (formerly the Seniors Spring Show) is happening today and tomorrow at Mystic Lake Casino Hotel in Prior Lake, MN. Our company has been producing events to help businesses connect with seniors in their community for 10 years. This...
As a publicist, The Spring 50+ PrimeTime Living Expo (formerly the Seniors Spring Show) provides me with endless story angles and a wide variety of media outlets to pursue. Some angles are better suited for broadcast TV and radio segments, while others work well for...
The difference between spending your marketing dollars at a targeted expo and risking your budget at an untargeted expo is the caliber of the people attending. Simply put: No matter how big the crowd, you can’t sell siding to apartment dwellers! It’s better to have a...
My blog today is a little personal. We are very lucky to work here at Kocina Branding and Marketing for many reasons. It’s a healthy work environment where our strength are identified and we work where we can excel and when you are happy you can produce well for...
Events and expos are great face-to-face marketing tools. Partnering with event producers is a fast-growing form of marketing in the U.S. yet it is still a relatively untapped resource. That means you can find unlimited marketing opportunities including valuable...
Healthy consumers are healthy spenders. Many Americans are making progress in following healthy habits and healthy lifestyle modifications. These health-oriented shoppers are least likely to patronize supercenters, mass merchandisers, convenience/gas stores and dollar...
