The difference between spending your marketing dollars at a targeted expo and risking your budget at an untargeted expo is the caliber of the people attending. Simply put: No matter how big the crowd, you can’t sell siding to apartment dwellers! It’s better to have a smaller crowd of people who were drawn to the show because they WANT to know about your products! That’s what we do with all of our consumer expos.
For the 11th year, we threw all of our marketing power behind our Body Mind Life Expo targeting healthy choosers. On TV, radio, in print and on the Internet, we carefully focused on the expo’s healthy components such as weight loss seminars and eco-friendly home products. We know from experience that this weeds out the tire kickers, and brings our marketing partners and exhibitors face to face with serious prospects.
We just totaled the attendee marketing survey, and want to share those results. This is what a targeted expo looks like!
Why are you here today?
58% looking for new ways to get physically fit
47% seeking ways to reduce the stress in their lives
46% looking for healthy products for their homes
42% wanting motivation to make positive changes in their lives
36% searching for spas, retreats and other healthy getaways
35% looking for new weight loss strategies
37% looking for anti-aging products
31% shopping for supplements that might support their heart health
Another key survey finding: 85% buy organic and/or eco-friendly brands
Targeted expos are an excellent way to fill your sales pipeline, sample new products and get consumer feedback. Onsite sales are a nice by-product, but the biggest value is exposure and name recognition. Show participation year after year sends the signal to attendees that you are a healthy company worthy of their business.
Our 2012 Body Mind Life Expo will be March 17-18, 2012 at the Minneapolis Convention Center. To reserve exhibit space at this or any of our consumer expos, visit https://www.101expos.com.
