Nearly everyone uses shampoo or a toothbrush of one sort or another, but how often do you see stories about either of those items in the papers or on the nightly news? Prevalent doesn’t mean interesting or timely. When attempting to entice the media to cover an event,...
Expos
Event PR: Hit the ground running with a strategy that drives media interest
When you are charged with publicizing an upcoming event, how do you keep the media coming back for more? We prioritize our efforts before the expos so we can hit the ground running, contacting media with a constant stream of timely and exciting news stories,...
Girlfriends Expo & Getaway getting early media buzz
I’m having a lot of fun pitching our upcoming Girlfriends Expo & Getaway at Treasure Island Resort and Casino this November. The event is still two months away, but we are already getting some fantastic early media attention. One of the new events at this year’s...
Editors love it! 50+ Strut Your Stuff talent contest is big news
When you are tasked with publicizing an 11-year-old event that has been featured prominently in the news each year, you need to capitalize on what's new and relevant. And with talent shows dominating reality TV these days, what could be more newsworthy than the search...
Creating media interest for long-running consumer events
I love working on the fall media blitz for our 50+ PrimeTime Living Expo and Girlfriends Expo & Getaway. These are well-established shows, which means it's my job to keep the media interested year after year. Luckily, we have a seemingly endless supply of story...
As the Summer 50+ PrimeTime Living Expo winds down; how can you maximizing your PR exposure?
The busy side of 50+ PrimeTime Living Expo is complete but media exposure is not. As a publicist, I see the stories in the post-expo coverage. Maximizing your PR with post-expo wrap-up stories. Opportunities are endless with social media as well as the...
How full is your sales bucket? Grow your prospect list in just a couple of days
2011 is more than half over. Are your sales on target? What are your plans for those upcoming months when you know sales are bound to sag? Face-to-face marketing is still one of the best ways to gather names for your prospect list. Events enable you to have...
50+ PrimeTime Living Expo: Check out our billboard!
I've mentioned the live TV interviews, the commercials, and the many print and online articles that have been written about our upcoming 50+ PrimeTime Living Expo, to be held July 26-27 at Jackpot Junction Hotel & Casino. Here's another way we're drawing people...
How are you sustaining your market share and reaching new buyers?
When you want to ensure that you’ve got prospects coming into your sales pipeline, consumer expos can be your secret weapon. Expos aren’t just about how much product you can sell during the show. They areabout the six months of pre-show promotions of which you can be...
Five reasons you should be using face-to-face marketing
We now produce three expos targeting consumers in the baby boomer and senior markets. These are growth markets with tremendous face-to-face marketing potential for many product categories, and yet with social media being the hot trend, some marketing managers...
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