2011 is more than half over. Are your sales on target? What are your plans for those upcoming months when you know sales are bound to sag? Face-to-face marketing is still one of the best ways to gather names for your prospect list. Events enable you to have conversations with more people over the course of a couple of days than you might talk with during an entire month. Even better: most events appeal to very targeted audiences, so if you’re selling roofing products you won’t be wasting your time talking with a bunch of apartment dwellers.
So make sure you are participating in the right events. Then take steps to get as involved with that event as possible. Ask about marketing partnership opportunities, which can expand your reach and your budget. Many expo producers will include their advertising and PR campaigns, so you could see your logo on TV and hear your company name mentioned on the radio. You’ll also want to talk with the show producers about other ways to call attention to your business. Get creative! Your goal is to gather the names and contact information for as many prospects as possible. Think of it as one of those giant money machines: you’re inside the booth — grabbing as the names fly through the air — and each name could add $$$ to your bottom line.
If you’re in Minnesota, give us a call to talk with us about participation in two very important events coming this fall. The 50+ PrimeTime Living Expo, October 4-5 at Mystic Lake Casino Hotel, attracts baby boomers and seniors.These are people with larger-than-average discretionary spending capabilities, who are looking for ways to enhance the second half of their lives.
The second is a shopping event targeting women buyers. No question about it: women control America’s purse strings. The 3rd annual Girlfriends Expo & Getaway, November 18-19 at Treasure Island Resort & Casino is high energy. If you’re looking for a place where you can talk with large groups of women about your product, this is it.
Now is not the time to skip this vital component of your marketing campaign. See and be seen! Let people know you’re still around, and that you’ve got many good reasons why they should spend their hard-earned money with you!
