We sell publicity by the story we arrange, and your cost will be about $2,000 per story. If your market is just one city, the maximum number of stories we will be able to arrange is about 1 per month. If you want coverage regionally, the maximum number of stories will...
Here’s the problem with promoting your company or product using social media: the audiences are too small. Clients skin us alive if we book them on a Sunday morning public affairs program. A puny audience of 5,000 makes them see red, and likely gets us fired. Today,...
I feel both blessed and cursed to have spent my life selling a product (publicity) that is consistently overlooked. It’s a blessing because there’s not much competition to speak of, but a curse because it’s difficult to persuade marketers to buy. It seems they are...
We arrange publicity for companies and their products, and we charge on average $2,000 per story. Most PR firms charge by the hour. We think our pricing makes more sense because you always get publicity for your money; so do the hundreds of clients who have bought...
This is part of an email we received about a ghost-written article we produced for a client, that was presented to a national trade organization: “Your article was well received … Thanks again for writing so eloquently.” J.S. And here’s what Lisa thought about two...
I'm not in business to please other PR firms. I'm in business to help other businesses sell more of their products. PR firms don't have the best reputation. I've never met a CEO who thinks much of them. I remember one telling me, "I don't know what our PR firm does...
The media produce millions of stories on a regular basis and if your company is like most, you are in none of them. That’s a huge marketing mistake. I’m half way through Steve Jobs’ biography. Like every other historical account of his company’s assent, the biography...
If your product or service is fairly new or complex, traditional ads probably won’t work for you. After all, how will you explain why your new product is better than the competitor in a 30-second TV spot? Or how can you make an unfamiliar audience understand why they...
When I hear marketers say they need a big budget to develop a brand, I say “maybe not.” I was a Brand and Product Manager at 3M, working with four of the company’s top power brands, including Scotchgard™ Protection, Post-it® Products, Thinsulate™ Insulation and...
