Following the advice of a professional marketing book can be a huge competitive advantage, if you choose the right one. If you want to become a better marketer, with a results-driven foundation, I am certain that our award-winning, Amazon best-seller “The CEO’s Guide...
Is now the right time to add TIkTok to your marketing toolbox? This social media phenomenon has more than 75 million users in the U.S., and is expected to continue growing rapidly. It’s known for easy follower growth, budget-friendly promotions and being one of the...
Marketing is actually a fairly simple concept. People don’t magically know about your product, so you need to tell them about it. And if you have a good product and tell enough people, you can make it famous and make a lot of money. Where marketers get frustrated is...
We often see “sales and marketing” lumped together as if they were the same thing. They’re not. Marketing builds awareness. It teaches people why they should want your product more than their money. It attracts leads and prospects to your business. Sales completes the...
Nothing outsells good media coverage. Publicity gives you an edge over your competition. When the media does a story on your business, it’s an endorsement on steroids. A brand’s reputation is built in two ways: What you tell people about it and what people experience...
When Mytech Partners, an IT consulting and managed services provider, entered the Colorado market, they wanted reputation-boosting publicity to help attract the attention of the local business community. Media Relations Agency delivered. Our publicists personally...
Content marketing budgets are growing for the second year in a row, with two-thirds of marketers telling the Content Marketing Institute (CMI) that they plan to increase their content marketing budgets in 2022. But CMI also reports that those budget boosts don’t...
New year/new thinking! This is an unprecedented marketing environment. How can you keep your foot on the pedal and gain even more momentum? We have the advantage of knowing what’s been working for our long list of clients in multiple industries. We frequently use the...
You are full of bright ideas to promote your products and services. But if you’re like most marketers, you don’t have the time or skill set to bring all of your ideas to reality. This is where Media Relations Agency’s digital marketing team can help. Our expertise...
Every once in a while someone says something that sticks with you for a lifetime. I was a member of a CEO peer group called Vistage for about 15 years. A new guy joined the organization and was asking me about my business. I gave him a long explanation about how our...
