Content marketing is essential for more than building awareness. Done right, your content strategy will also influence what people think about your product in comparison with your competition. To rise to the top, here are five content strategies you should be using....
There are now five distinct generations of consumers, each with unique buying motivations. Taking the time to understand these generational differences will help strengthen your connections with your markets, gain their trust and keep your product top of mind. Why...
An estimated two-thirds of marketers use email marketing. If you’re still on the fence about routinely sending emails to your database, here are five really good reasons to add this strategy as soon as possible. Email marketing is important for businesses of all sizes...
A lot of people think that by hiring a marketing agency, they’ll get clever ways to accelerate their leads and sales. But the truth is there is no silver bullet in marketing and never has been. We have been in business 35+ years and have worked with more than 1,000...
One common marketing mistake is getting lost in the echo chamber of repetitive content! Search engines overlook it, and your audience likely tunes out too. Capture attention with original, valuable content that meets your audience's needs, prioritizing quality over...
In 1996, Bill Gates proclaimed, ‘Content is King’. Churn out a lot of content and the sales will follow. Now in 2024, the king has been dethroned. With an estimated 4.8 billion pieces of content published online daily, clearly not all of it is getting read. Today,...
Effective marketing requires expertise in a lot of different skills including PR, content writing, graphic design, website coding, digital advertising and ecommerce. Often, it’s quite technical. How much will it cost to hire all this talent? Can you find one person...
It’s reassuring to have a mentor, especially when you’re launching a new product and have a seemingly unending list of tasks to manage. Over the last 35+ years, our full-service product marketing agency has guided entrepreneurs through every stage of the new product...
The new year presents us with a clean slate. With the new year come new opportunities. It’s an exciting time to apply fresh ideas and strategies to your product marketing, so that you may elevate your visibility, build trust in your brand and increase sales. Where...
If you’ve been posting just enough content to get by, you may be getting mediocre results. Wouldn’t you rather have ‘awesome’ rather than ‘meh’? Blogs are a proven way to raise awareness of your products and distinguish yourself from your competition. But blogging...
