We’re often asked, what happens after a publicity contract is signed? Here’s a general rundown of what to expect before and after you become a Media Relations Agency PR client. Every aspect of marketing is closely connected. A strategic publicity campaign pulls people...
Effective marketing requires expertise in a lot of different skills including PR, content writing, graphic design, website coding, digital advertising and ecommerce. Often, it’s quite technical. How much will it cost to hire all this talent? Can you find one person...
It’s reassuring to have a mentor, especially when you’re launching a new product and have a seemingly unending list of tasks to manage. Over the last 35+ years, our full-service product marketing agency has guided entrepreneurs through every stage of the new product...
The new year presents us with a clean slate. With the new year come new opportunities. It’s an exciting time to apply fresh ideas and strategies to your product marketing, so that you may elevate your visibility, build trust in your brand and increase sales. Where...
For people to buy your product, they first need to know about it. That sounds logical, but it can be confusing to know where to spend your budget. While your choice of marketing channels and platforms may seem to grow more complicated by the day, one fact remains...
Whether this holiday shopping season is robust or lackluster, the only way you can get your share of the dollars is to remind people why your product makes a great gift or will help them enjoy the holidays or even improve their lives. Consumers are comparison...
Reporters can’t include you in their 2023 holiday gift guides and media stories if they don’t know about you. We should start working immediately on your content and the list of the media you want us to approach. Many sought-after media outlets will finalize their...
