Heads up! OpenAI’s ChatGPT now recommends products as part of its search experience. These aren’t paid ads. Instead, they’re building and sourcing from an independent partner index. This is a major shift in how consumers will discover products. Media Relations Agency can help ensure your branded content is cited and linked through AI, not just search engines.
Make sure you’re not blocking OpenAI from indexing your site
Forward-thinking brands are taking the necessary steps to make their digital content easier for AI to find. This process involves:
- Updating your website’s robots.txt to make your content discoverable by ChatGPT’s web crawler.
- Ensuring your site is fast and coded with structured data to better feed the algorithms.
- Submitting your site for inclusion on the official OpenAI page.
Bonus visibility tips
- Earned media coverage helps improve your product’s authority in AI models. The more credible, high-quality and widely published your media coverage is, the more likely your product is to show up in AI-generated answers and recommendations.
- While earned media seems to help the most, In some industries, paid “Top 10” style product list placements are sometimes referenced by ChatGPT and other AIs, especially if they look like independent editorial content such as this one published by “Money” magazine.
Let us help you make your products part of the new AI shopping experience
There isn’t much time to postpone this conversation. AI referrals are already showing up in some of our clients’ ecommerce results.
Let’s talk if you want help getting listed or building the kind of digital footprint AI platforms can trust. Contact us at 952-697-5269 or or use this link to schedule a call with us.
