After more than 30 years of business writing, I’ve developed a few pet peeves. It drives me crazy, for example, when business bloggers waste great marketing opportunities because they don’t get to the point quickly enough. People today rarely take the time to read...
When was the last time you used Google to search for an advertisement? Umm … probably NEVER! It just seems odd to even thinking of using a search engine to find an advertisement, doesn’t it? Heck who needs to try to find an ad, when advertisers know we are resistant...
We arrange publicity for companies and their products, and we charge on average $2,000 per story. Most PR firms charge by the hour. We charge per story. We think our pricing makes more sense. Imagine if pizza was sold by the hour with no guarantee you’d get a pizza....
There are many mid- and large-sized companies still wondering if they really need social media. They aren’t sure if it’s a fit, or if it has marketable opportunities. If your company falls into this group, rest assured that yes you need social media. We can show you...
Publicity is the promotional channel that’s hidden in plain view. Everyone knows how valuable a story about your company or product can be, but almost no one uses it. Test your publicity channel prowess by ranking each answer to the following questions on a scale of...
Back in the 70s when I was in high school, I worked summers canning vegetables at Green Giant. They moved people from job to job as the plant’s needs changed. Each time I would begin a new job, I would think how much fun it was — for about two days. Then drudgery...
Publicity opens doors to fantastic sales opportunities. I talk with people every day who are trying to figure out how to fit publicity into their marketing mix. While they are trying to decide, our company has three to four media placements on behalf of our clients...
Nearly every business website has some form of an About Us page. While some companies use this space wisely, others throw away a perfectly good marketing opportunity by focusing on all the wrong things. Here’s an example of an About Us page for an online balloon...
Last week I sent a contract to an attorney to review. His rate is $300 an hour. He said it wouldn’t take him long to look it over and make a few changes. I’ll bet. I wrote the following line 25 years ago when I started a company that sold publicity by story rather...
Here’s how you can get your company and/or product mentioned in the media. Our publicists are currently working with reporters and producers on the story angles that the media does every year. If you want your product to be included in our co-producing dialogs with...
