I was at a Vistage meeting with a dozen CEOs and the speaker showed a 60-second video to illustrate a point. All 12 CEOs were flabbergasted by it. Click on this link and watch it to see if you can correctly count the number of times the white team passes the...
Publicity about your product is high praise. No promotional channel is as favorably regarded. People eat it up. Then they shower you with backslaps and congratulations. It’s so powerful, yet so underused. Go figure. Why is getting media coverage considered high...
Why are some companies shifting more of their marketing budgets to publicity? Times are still tough and publicity is Cheap. Ever feel like your company and its products are a best-kept secret? Promoting products can be expensive. Especially if your product isn’t yet a...
It’s a little embarrassing to admit, but for the last 25 years I thought the main reason companies hired us to get publicity for them was because we charge per story we arrange and not by the hour. I beat that drum relentlessly in everything I wrote and said for the...
1. Super Bowl ads are not for you – even if you could afford them. Cash cow brands don’t need to tell their product’s story. Everyone knows it. They simply need to figuratively tap people on the shoulder and remind them to buy. Any clever little ditty or skit will do...
We call reporters and producers on your behalf to arrange media stories about your company and its products. One key to increasing sales is to let more people know about your product. Sharing your company’s or product’s story with reporters is probably the most...
Last week I wrote a note in employment anniversary cards for two of our publicists. One has been with us 14 year and the other for 15. I thanked them for all the work they have done helping clients tell their stories and I wondered if they understood just how...
We sell publicity by the story we arrange, and your cost will be about $2,000 per story. If your market is just one city, the maximum number of stories we will be able to arrange is about 1 per month. If you want coverage regionally, the maximum number of stories will...
Here’s the problem with promoting your company or product using social media: the audiences are too small. Clients skin us alive if we book them on a Sunday morning public affairs program. A puny audience of 5,000 makes them see red, and likely gets us fired. Today,...
I feel both blessed and cursed to have spent my life selling a product (publicity) that is consistently overlooked. It’s a blessing because there’s not much competition to speak of, but a curse because it’s difficult to persuade marketers to buy. It seems they are...
