We arrange publicity for companies and their products, and we charge on average $2,000 per story. Most PR firms charge by the hour. We think our pricing makes more sense because you always get publicity for your money; so do the hundreds of clients who have bought...
I was surprised when Heather Champine, our vice president of Media Production, forwarded the following email. Apparently the last marketing letter she wrote ruffled this fellow’s feathers. Heather mentioned that when our publicists book stories for our clients, they...
Even though our company, Media Relations Agency, has arranged tens of thousands of media stories over the last 25 years, I’m still amazed at the power of publicity when we experience it firsthand. We get to feel the uptick in business that our clients receive just...
If you could just push a button, how many media stories would be running about your product? One a month? One a week? One a day? Whatever your answer is, you are probably not getting anywhere near that much coverage. And what impact would more media stories have on...
There’s an old marketing product that is being sold a new way and it could send your sales soaring. Publicity is the most underused marketing tool in the box, primarily because of the way it is sold: by the hour with no guarantee you will get media coverage. We...
Product publicity is the “old wooden mousetrap” of marketing—cheap and effective. This being said, it’s discouraging that this promotional channel is as underutilized as it is. But the way most firms sell publicity contributes to why this tried-and-true money maker is...
I'm not in business to please other PR firms. I'm in business to help other businesses sell more of their products. PR firms don't have the best reputation. I've never met a CEO who thinks much of them. I remember one telling me, "I don't know what our PR firm does...
When your website visitors click on your “in the news” tab, are the stories few and far between? If you are embarrassed by how little media coverage you get, your visitors aren’t impressed either. It sends a signal that maybe your products aren’t as great as your...
Journalism in America deserves its share of criticism but despite the media’s faults, they have a good side and my company sees it every day. Over the last two decades our publicists have set up tens of thousands of stories with countless reporters and producers. When...
I’d like to share a marketing tactic that has worked well for us. You may be able to use it in your business too. We have started offering classes that relate to our services. We call the program MarketSmart Academy and currently offer about 10 different classes. As I...
