As we prepare to celebrate Thanksgiving here in the U.S., I am reminded that gratitude celebrations of one sort or another are held around the world. Acknowledging our blessings can have a powerful impact on our daily lives. Here at Media Relations Agency, we believe...
Well-designed and expertly orchestrated plans are essential in the financial services sector. The same is true for marketing your services. It pays to work with an agency that has extensive experience executing successful financial industry marketing campaigns. Over...
Marketing plans go wrong when CEOs abdicate their responsibility. It’s the CEO’s job to provide structure and clear direction, yet for whatever reason, they often steer clear of marketing. Without a sound marketing plan developed by management, creative people often...
The linchpin to achieving your 2022 business goals is teaching your audience why they should value your product more than their money … and more than your competitors' products. Your 2022 content marketing strategy may be one of your most important tools for drawing...
Publicity gives your marketing much-coveted third-party credibility. It is trusted people saying good things about you. But each year, it gets a little tougher to earn media coverage. Which is all the more reason you should stick with the publicity experts, Media...
What pops into people’s minds when they think about your business and products? Are you still trying to figure out what messaging will drive sales? In marketing, you need to stay relevant. And to stay relevant, consistency matters so that people know what to expect...
Last year’s lockdown changed how we evaluate our buying options, moving us even further away from friendly conversations to spending more time on Google searches. Did you adjust your marketing strategy enough to fully capture your share of sales? In an interview with...
Why have hundreds of businesses trusted Media Relations Agency with their marketing? It’s not easy to duplicate the experience we’ve developed over more than three decades of designing and implementing some of the most challenging marketing strategies. We know...
I speak with many smart, industrious people who are frustrated because they can’t get much media attention for their products. These are people representing companies that are bringing in $50-$100 million in annual sales! Often, their biggest marketing mistake is...
You have less than three months to make an impact with your 2021 content marketing. If your product isn’t holiday or gift related, you may be scratching your head wondering what content angles will cause your audience to pay attention. You might really benefit from...
