I’ve recorded an 8-part video series you will find helpful, and you can watch it right now. It’s based on my upcoming book, The CEO’s Guide to Marketing: The most practical marketing book you will ever read. In the 5th video, I talk about scheduling promotions based...
Projects are flying at you. There’s pressure to get things done. Smaller writing and editing projects get shoved to the bottom of the pile – again – because you can make more money doing other things. Here’s a little business luxury some executives use to keep this...
I’ve recorded an 8-part video series you will find helpful, and you can watch it right now. It’s based on my upcoming book, The CEO’s Guide to Marketing: The most practical marketing book you will ever read. The 4th video explores the pros and cons of the promotional...
I’ve recorded an 8-part video series you will find helpful, and you can watch it right now. It’s based on my upcoming book, The CEO’s Guide to Marketing: The most practical marketing book you will ever read. You are going to love the 3rd video in the series. It...
Content that resonates with readers breaks the ice, educates and influences purchase decisions. But irrelevant, poorly written content is an epic fail for your sales team. It isn’t persuasive. Media-Grade Content delivers well-chosen words that bridge marketing and...
I’ve recorded an 8-part video series you will find helpful, and you can watch it right now. It’s based on my upcoming book, The CEO’s Guide to Marketing: The most practical marketing book you will ever read. In the 2nd video, I’ll show you a clever tactic I’ve used to...
Have you ever read an article in a newspaper or magazine that mentioned your competition’s product, but not yours? If you have, I bet it ruined your day. You don’t have to get mad when you’re not in the spotlight. You just have to take action. If you want that glowing...
I’ve recorded an 8-part video series you will find helpful and you can watch it right now. It’s based on my upcoming book, The CEO’s Guide to Marketing: The most practical marketing book you will ever read. In the 1st video, I briefly describe the premise of the...
CLICK HERE TO WATCH THE VIDEOS NOW I can’t stress enough the importance of defining the word brand as the definition people hold in their minds of your company and its products. Once you agree that’s what a brand is, it becomes obvious how challenging branding can be....
What a great story. I had no idea you had such an interesting product. It was fun to learn all about it. I think the reporter did a good job of explaining the benefits and how you stack up against the competition. Pretty impressive. As a matter of fact, I’m going to...
