I thought you would be interested in attending this marketing seminar I will be teaching on April 3, 2018 at the Cambria Gallery in Minneapolis. If you feel like your marketing should be producing better results, the seminar will be valuable. I will teach you the SAM...
What is your content marketing strategy? What’s working well? What are your biggest challenges? Content marketing has become complex. Just the writing deserves several hours a week or more. Plus there’s the digital optimization to maximize its reach and impact. Nearly...
Have you ever sat across the desk from someone, given them direction and asked them to repeat it back, only to wonder: Are we even on the same planet?! When Lonny made this comment during a recent SAM 6® presentation to the South Florida Interactive Marketing...
Media coverage has unique advantages as a promotional strategy. After more than 30 years, Media Relations is a recognized expert in arranging product publicity. We’ve seen first-hand how news stories can build awareness and sales momentum. And I know four additional,...
Months before his best-selling book “The CEO’s Guide To Marketing” earned the Axiom Business Books Silver Award in Marketing, CEO Lonny Kocina sat down with Forbes Books Radio host Gregg Stebben to discuss who will benefit from reading it. This interview aired in 200...
A typical TV news segment Media Relations arranges will tell tens of thousands of viewers about the benefits of one of our client’s products. And that’s just the start. Clients typically ask us to repurpose each media story for their digital marketing. The same news...
I don’t care who you are; you have a marketing problem and it’s a big one. A real money-sucking doozy. Here’s the problem, your marketing team knows a lot less about marketing than they let on. So much so, that you’re going to be shocked. Think I’m just blowing hot...
Good storytelling is an essential marketing skill. Stories connect people. They stick in our minds. They trigger emotions. They make us think. They help us remember key points. After more than 30 years of helping businesses tell their stories through the media, we...
Lonny Kocina’s best-selling book, “The CEO’s Guide to Marketing” was just recognized as one of the year’s best business books. It earned the Axiom Business Books Awards silver medal in the Advertising / Marketing / PR / Event Planning category. The Axiom Awards are...
You like to write. You know your product better than anyone. So why is it so tough to finish writing your marketing content? Every day, we write Media Grade Content® used to secure media coverage. Our writers also help clients maintain active digital marketing...
