Thanks! This award is a huge honor.

Lonny Kocina’s best-selling book, “The CEO’s Guide to Marketing” was just recognized as one of the year’s best business books. It earned the Axiom Business Books Awards silver medal in the Advertising / Marketing / PR / Event Planning category. The Axiom Awards are the largest and most respected critical guidepost for influential books.

Earning the silver medal is a very big honor. The Axiom Business Book Awards are intended to bring increased recognition to exemplary business books and their creators. Winning books are selected for their ability to inspire business people, and help them improve their careers and businesses.

Lonny told me, “I’m thrilled that “The CEO’s Guide to Marketing” and our SAM 6® marketing process are resonating with so many business professionals. After more than 30 years in the industry, I firmly believe this book needed to be written. I’m proud to share our marketing processes with anyone who might benefit from using them.”

SAM 6 is a process your whole organization can rally around. It reduces any confusion around your marketing initiatives and creates a unified team that’s laser-focused on producing campaigns that get results.

What others are saying:

“This book offers a great marketing program for companies to determine the results they are looking for and more importantly, what they need to do to achieve the desired results. And best of all, it is so simple!”

“Worth your time and will transform your marketing!”

“Understanding and using this system will help all marketing professionals be more effective in their roles.”

“Clear and concise. His logic made sense. Excellent reading, would recommend to anyone wanting a deeper understanding of Marketing.”

Because of the overwhelming interest in “The CEO’s Guide to Marketing” and our SAM 6 process, Media Relations has launched SAM 6 training sessions to help businesses of all sizes improve their marketing results.

It’s rewarding to get all this validation for concepts and processes we use daily.  To bring better organization to your marketing, order the book. Attend a training session. You can also call me at 952-697-5269 or contact me using this form. We’re excited to help you use SAM 6 to improve your marketing success.


Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 20 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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