Here are two terms that every business person should understand: Cause Marketing and Conscious Consumerism. Social responsibility is becoming an important part of the American culture, and it can make consumers take notice of your business. Yet communicating your...
social media marketing
Web marketing: Everyone else is talking, so we thought we’d draw it for you.
There are lots of ways to get your message out to your target audiences. Our sister company, Checkerboard, had fun producing this clever animation about its services. Checkerboard’s Graphic Designer Shawn Turek created the graphics; Project Coordinator Alison Cromie...
Why PR agencies and your company should be happy that social media is here to stay
Remember when social media was just for college students (Facebook) and teenagers or aspiring musicians (MySpace)? Social media’s evolution redefined the digital age and is changing the PR field. Journalists, publicists and others are realizing that social media is an...
How can social media be used to increase product publicity?
One of social media’s greatest marketing strengths is that it gives businesses a way to interact with key influencers: people who have large followings and who are excited about educating their audiences about favorite products and services. When you get a really good...
That’s some great PR … now what?
We frequently arrange for best-selling authors and other industry experts to mention our clients’ products during TV or radio interviews. These media placements are like gold because the story angles have passed through the media’s filter for relevance, and there’s a...
Why is segmenting your social media so important?
Current research indicates that 72 percent of online adults use social network sites. The number of Twitter users has doubled in the last two years. With so many people now Tweeting, pinning and Facebooking, it’s important to be smart about how you use your marketing...
Is social media right for you?
There are many mid- and large-sized companies still wondering if they really need social media. They aren’t sure if it’s a fit, or if it has marketable opportunities. If your company falls into this group, rest assured that yes you need social media. We can show you...
How the pros write effective blog posts
When blogging about your company, service or product, give readers clear access to what you want them to know, and make your message relevant to their lives. It may sound simple but even experienced writers sometimes get tripped up by the process. How do your blogs...
How to use publicity for social media content
Back in the 70s when I was in high school, I worked summers canning vegetables at Green Giant. They moved people from job to job as the plant’s needs changed. Each time I would begin a new job, I would think how much fun it was — for about two days. Then drudgery...
Social Media: Where should you start?
You know that social media is earning a place in many business marketing plans, but perhaps you’re not sure how to take full advantage of its momentum? We can help! Creating a Social Media Plan Social media plays a large role in content syndication, and it is growing...
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