Who do you think will do better come Black Friday? A business that has a lot of media coverage about its product or service, or a business that doesn’t? If you’re hoping to get media coverage for Christmas sales, you’re probably too late. Most media outlets plan their...
Seasonal Planning
In Public Relations, Timing is Everything
When contacting the media with new story lines, timing is everything. We will tie our clients’ products and services into time sensitive pitches. This strategy gives our stories that extra urgency that appeals to producers, writers, and reporters. We provide reporters...
Merry Christmas and Happy New Year
That’s right…before you know it, the holidays will be upon us. If your product may be the perfect gift for someone this holiday season, you will need to put together a publicity plan and press release now. The media may not run stories until November and December, but...
Busy, busy, busy
The holidays are approaching which can be a very daunting time to contact the media because this is the busiest time in the media calendar. Here are a few pointers when calling the media around the holiday season: Take the time to create new stories to take advantage...
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