A consumer directed health care trend sees consumers doing the math. The reduction of insurance benefits associated with prescription drugs is sending people to prevention and alternative health care. Each year, thousands of Minnesotans attend the original Body Mind...
Face to Face
Finding all the angles: Benefits of Marketing Strategies
Finding all the angles: Benefits of Creative Marketing As publicists, the creative process of identifying all the possible angles we can take for one client is a fun and challenging task. As a results-oriented company – we have a unique Pay-Per-Interview structure –...
Event marketing strategy: 5 questions to help you decide where should you exhibit
Trade shows are excellent venues for finding distributors, manufacturing partners and other resources to help your business grow. Consumer shows are also valuable for creating a buzz. Your biggest hurdle at any face-to-face event is grabbing the attention of those you...
Join forces for a winning combination. Function and fashion at Girlfriends Expo & Getaway
Mid-America Events & Expos came up with a fun marketing strategy for two of our partners that is sure to draw crowds. The partners, both participating in this year's Girlfriends Expo & Getaway, are each conducting fashion shows at the event. In addition to...
Girlfriends Expo & Getaway Is A Brilliant Marketing Strategy
Women interested in combining holiday shopping with a spa-like experience? Look no further than the Girlfriends Expo & Getaway. This brilliant marketing strategy offers an event that combines the best of a stress-free shopping and a holiday makeover for women of...
Event marketing partnerships generate media coverage that might otherwise be unaffordable
Events and expos are great marketing tools because they offer unlimited opportunities. Even though partnering with events and expos is the fastest growing form of marketing in the U.S., this is still a relatively untapped resource. Partnerships can attract your target...
Face-to-face marketing: Driving traffic to your expo seminar
When you conduct a seminar or presentation within an expo environment, how do you encourage the best possible crowds? Here are some ideas: · Sign up early. Work with the show producer to get the best possible time. Try to avoid speaking immediately after the...
Location, information and entertainment: Senior’s Expo offers perfect event marketing activities
Think: seniors target market. Did you know that people ages 50-64 have been shown to be more willing to sample new products and services than any other group? This savvy demographic looks for the one-stop-do-it-all event experience. The Seniors Expo, October 5-6,...
This year’s Girlfriends Expo & Getaway offers “shoportunities”
This year's Girlfriends Expo & Getaway offers a fresh, entertaining shopping experience for women of every age. The event is marketed as a relaxing experience loaded with fashion experts, as well as experts on skin care, nails, beauty treatments, fitness and...
Food truck operators show us how to implement a great marketing plan
I admit to being hooked on The Food Network. Even if cooking isn’t your thing, by watching the Great Food Truck Race you can see how easily great marketing principles can be put into action. The premise of the show: Gourmet food trucks travel the country trying to...
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