Finding all the angles: Benefits of Creative Marketing
As publicists, the creative process of identifying all the possible angles we can take for one client is a fun and challenging task. As a results-oriented company – we have a unique Pay-Per-Interview structure – every call we make is targeted for success. We are all about product marketing to the fullest.
Several of us are working on our upcoming Girlfriends Expo & Getaway (www.101expos.com) and are having fun discovering new angles for this awesome event. A fun and productive way to look at a client’s project or product is to take one publication and break it out to see how many different potential stories could run in that one piece. Let’s take the Girlfriends Expo & Getaway and the Minneapolis Star Tribune as a case. There are story options for Variety, Travel, Business, Community and Outdoors. We are always looking for new and creative ways to serve our clients.
What angle would you use to promote the Girlfriends Expo & Getaway? Good suggestions can earn you free passes to the event 😉
