Here's something to think about: If major media outlets are in the decline stage of the product lifecycle --and they are -- what will happen to the established brands that depend on mass advertising to remind consumers to repurchase? Can major brands survive as both...
We all know that marketing isn't rocket science. It's merely telling potential customers about your product, and trying to get them to understand it. It's just a conversation. So why do marketers turn to advertising to have this conversation? Not because it's cheap. I...
I'm a member of Prince of Peace, a wonderful church here in lovely Burnsville Minnesota. Last week pastor Foss made a comment in his sermon that I thought summed up the selling power of advertising today. To illustrate a point about listening for Jesus to speak to...
I have spent every day for the last twenty years thinking about advertising from a unique perspective. While most ad agencies distill sales messages down to 30-second spots or small ads, at my company we take sales messages and expand them. Instead of shortening the...
Advertising has been traditionally positioned as the focal point of marketing campaigns, but times have changed. Now, advertising is better used to support other forms of communications that allow a company to tell its story. For example, using publicity and the...
