Advertising has been traditionally positioned as the focal point of marketing campaigns, but times have changed. Now, advertising is better used to support other forms of communications that allow a company to tell its story. For example, using publicity and the Internet gives you space to expound on a product’s features and benefits in formats that hold the attention of your audience. Advertising should be dedicated to reinforcing the messages that are communicated in other ways.
3 reasons to choose an experienced PR company
You wouldn’t trust a roofing company to design and build your home. While they may know their way around shingles, they probably have little-to-no experience in the other crucial home construction elements. Likewise, why trust an inexperienced agency to build and...