One of the most common misconceptions about PR is that it should start happening quickly. The truth is that arranging media coverage takes time, tenacity and tons of experience. After arranging tens of thousands of media stories over the last 35+ years, Media...
We’re halfway through the calendar year. Is your marketing performing as well as you’d hoped? There’s still time to make measurable changes in the second half of 2024. With our Pay Per Interview® PR model, you only pay for results. But first, is your business ready...
While there are strong benefits to every promotional strategy, PR is the gold standard because media stories are perceived as authentic. They provide buyers with credible, third-party information. Good PR can raise buyer’s awareness of your brand, and trust in your...
A good PR strategy is fundamental to raising awareness of your product and giving people reasons to buy it. There’s far more involved than just writing a few press releases and distributing them through wire services. Over more than 35 years, Media Relations Agency...
Buyers’ opinions of your business and products are formed by what they are told and by what they experience. Favorable media coverage can pay off over time by raising awareness and telling people why they should feel good about buying from you. When you get publicity...
There is more to building your brand than just naming your business, product lines and services. Media Relations Agency treats your product like a celebrity. We have the experience and understanding it takes to develop a strategy that will deliver the fame your brand...
Becoming a sought-after thought leader elevates your reputation, and can have a halo effect on your business. When current events prompt the media to interview you, audiences have tangible evidence of your expertise. That’s what happened when we arranged for NBC-TV...
We are storytellers. That’s a big deal. Our stories, reported by the media, will raise awareness of your product or service. Our stories will tell people why they may need your product and how yours is better than your competition’s. In many cases, these stories will...
You wouldn’t trust a roofing company to design and build your home. While they may know their way around shingles, they probably have little-to-no experience in the other crucial home construction elements. Likewise, why trust an inexperienced agency to build and...
For just about any product marketing campaign, it makes sense to collaborate with a marketing agency that’s a one-stop shop. That’s the easiest way to ensure all tasks are covered and accomplished. You’re also not losing money and momentum by hiring different agencies...
