Publicity is the promotional channel that’s hidden in plain view. Everyone knows how valuable a story about your company or product can be, but almost no one uses it. Test your publicity channel prowess by ranking each answer to the following questions on a scale of...
Publicity opens doors to fantastic sales opportunities. I talk with people every day who are trying to figure out how to fit publicity into their marketing mix. While they are trying to decide, our company has three to four media placements on behalf of our clients...
Nearly every business website has some form of an About Us page. While some companies use this space wisely, others throw away a perfectly good marketing opportunity by focusing on all the wrong things. Here’s an example of an About Us page for an online balloon...
Last week I sent a contract to an attorney to review. His rate is $300 an hour. He said it wouldn’t take him long to look it over and make a few changes. I’ll bet. I wrote the following line 25 years ago when I started a company that sold publicity by story rather...
Here’s how you can get your company and/or product mentioned in the media. Our publicists are currently working with reporters and producers on the story angles that the media does every year. If you want your product to be included in our co-producing dialogs with...
I was at a Vistage meeting with a dozen CEOs and the speaker showed a 60-second video to illustrate a point. All 12 CEOs were flabbergasted by it. Click on this link and watch it to see if you can correctly count the number of times the white team passes the...
Publicity about your product is high praise. No promotional channel is as favorably regarded. People eat it up. Then they shower you with backslaps and congratulations. It’s so powerful, yet so underused. Go figure. Why is getting media coverage considered high...
Why are some companies shifting more of their marketing budgets to publicity? Times are still tough and publicity is Cheap. Ever feel like your company and its products are a best-kept secret? Promoting products can be expensive. Especially if your product isn’t yet a...
It’s a little embarrassing to admit, but for the last 25 years I thought the main reason companies hired us to get publicity for them was because we charge per story we arrange and not by the hour. I beat that drum relentlessly in everything I wrote and said for the...
1. Super Bowl ads are not for you – even if you could afford them. Cash cow brands don’t need to tell their product’s story. Everyone knows it. They simply need to figuratively tap people on the shoulder and remind them to buy. Any clever little ditty or skit will do...
