Whether you’re about to interview for your first marketing job or you want to accelerate your marketing career, reading Lonny Kocina’s best-selling “The CEO’s Guide to Marketing” may be critical to your success. In this Agility PR article “10 books to check out before...
In the era of Yelp and other social feedback sites, you may wonder if the Better Business Bureau rating is still relevant. The short answer: Yes it is. And it becomes especially vital when hiring a marketing agency, since delivering on promise is not always guaranteed...
At any given time, an estimated 84 percent of consumers are shopping for something. I saw one report that said buyers rely on an average of five information sources before making a purchase decision, with product demos being a preferred source. Imagine those buyers...
May your holidays sparkle with moments of love, laughter and good will. And may you and your loved ones be richly blessed in the New Year.
Media coverage is one of the most effective and least expensive ways to promote your business. This makes getting booked for media interviews one of your most important marketing tasks. If you’re stymied by how to get publicity for your business, keep reading! As one...
Here’s a win/win for your next publicity campaign: Work with an agency that guarantees you’ll always get media placements for your money. This concept was why we started Media Relations Agency and pioneered our Pay Per Interview® pricing model more than 30 years ago....
There’s been above-average growth in the marketing field, with an estimated 218,970 Americans employed in this industry as of 2017. And that’s just marketing managers. The Bureau of Labor Statistics reports there are more than 60 additional marketing job titles. All...
Move over, Black Friday and Cyber Monday! We’ve got a hot holiday deal to give you a sales edge well into 2019. Between now and December 20, you can receive 10% in bonus dollars applied to any new contract you sign with Media Relations Agency. The bigger your budget,...
Even after more than 30 years of working with hundreds of clients from around the world, it’s still very exciting for me to turn on the TV or click on a digital news site and see one of our client’s stories, knowing we made it happen. Good storytelling is an essential...
Performance-based PR is a popular buzz word these days. But it’s actually not new. Media Relations Agency pioneered this concept more than 30 years ago. It just took other agencies a considerable amount of time to admit that with our Pay Per Interview®, we’d invented...
