As an experienced publicist, it’s important for me to understand the sometimes subtle differences in targeted marketing versus mass marketing. Targeted PR is when I’m pitching a client’s story with the goal of reaching a specific audience, such as moms of...
WFN1 Chairman and CEO Michael Yorba sits down with business leaders, industry titans, and entrepreneurial influencers to discover what makes them (and their businesses) tick. When he invited Media Relations Agency CEO Lonny Kocina back to his popular show, CEO Money,...
Our sincere thanks to SocialShakeUpShow.Com for inviting me to write a blog for their website. This was an exciting opportunity because this organization’s advisory board is a Who’s Who of top social media marketers, including experts representing Toms, Microsoft,...
Media Relations Agency welcomes Simeone Foundation Automotive Museum, which has the world’s best collection of rare and significant racing sports cars. The Simeone Foundation Automotive Museum’s collection is ranked number one in the world by The Classic Car Trust, a...
Should you hire a content agency? Consider every time you have clicked off a company’s content because it was overly promotional, not relevant or poorly written. How much of that company’s marketing budget was wasted because its stories were off base and made readers...
Media Relations Agency welcomes One God-One Day-One Africa, (www.1gda.org), a non-profit whose mission is to share the gospel simultaneously to as many of the 54 African nations as possible in May 2020. With this new agreement, Media Relations will provide local,...
Your website and social channels should be some of your hardest working sales tools. If they aren’t getting the attention of prospects or accurately sharing your story, it’s time to rethink these investments. We offer free website and social channel reviews for the...
I just did a Google search for “marketing process” and got more than 1.2 million results! If you’re a business owner, you don’t have time to wade through all that to understand what will work for you. You just need to know enough about marketing to get tangible...
Most businesses have two goals for their new products. The first is to get initial traction by selling as much of their product as possible, immediately after it’s introduced. Their second goal is to grow sales by teaching even more people about their product. We know...
Please stop calling your product a brand when it’s not one. And do yourself a favor. Ditch all the fancy brand language like brand persona, brand archetype and brand promise. You’re not Kleenex, you’re not Tylenol and you’re not Hostess Twinkies. Your product is more...
