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The true benefits of earned PR

The true benefits of earned PR

One of the strongest benefits of earned PR is the halo effect of having trusted third parties saying nice things about your product or service. There’s also a substantial benefit to having a trusted platform, such as a magazine, give you valued space to tell your own...

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Bad News

Bad News

Dear CEO, Your marketing team knows a lot less about marketing than they let on. Most don’t even know basic marketing concepts. Just ask your “marketing expert” the difference between the Marketing Mix and the Promotional Mix. Ten to one they won’t get it right....

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Recent Posts

3 ways to outperform your competitors with product publicity

Product publicity can give you a sales edge, whether you sell to the trade or you are a consumer-facing company. Of course, that advantage isn’t automatic. To gain trust — and more leads — you’ve got to be strategic. Here are some common publicity tactics that may be...

Client’s success story featured in USA Today

When Media Relations Agency heard Modern Line Furniture’s story, we instantly knew we wanted to help owner Vlad Spivak become even more well known and respected for all that he has accomplished.  This USA Today story is the result of our work.  How did Modern Line...

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