The easiest marketing process for non-marketing people

by | Jan 27, 2020 | Company News

marketing process for non-marketing people

Every business needs good marketing, but not every company has a process-oriented person who can understand and implement a marketing campaign. Don’t let the name of this book, “The CEO’s Guide to Marketing,” fool you into thinking it’s just for CEOs. It’s for anyone who wants to do a better job of marketing their product or service.

John de Wolf is CEO of Celebrity Enterprises, Inc., an 11-member traveling artistic group. These are people more at home on stage than creating code sheets and promotional calendars. Yet they read the book, embraced the six-step Strategically Aimed Marketing (SAM 6®) process it describes, and are very excited by the results. 

“Our team has found the CEO’s Guide to Marketing to be an invaluable resource to improve our marketing results. Finally, there is an understandable process that takes the mystery out of marketing. We highly recommend this book!” says John.

Processes bring order and clarity to an otherwise chaotic, fast-moving work environment. And, when marketing isn’t your primary job responsibility, or you aren’t skilled at product promotions, you need a simple way to stay organized and on point. Otherwise, it’s easy to lose money on tactics or messaging that doesn’t work. 

There are several reasons why “The CEO’s Guide to Marketing” and the SAM 6 process are ideal for non-marketers. For example,  

  1. The book is fully illustrated and only takes about 90 minutes to read. Although, Lonny points out that reading it three times will help solidify what you’re learning. 
  2. SAM 6 is just six steps that flow logically from one to the other. 
  3. SAM 6 is based on the same processes used and refined over the last 32 years by Media Relations Agency. We know it works.
  4. We’ve created a free companion guide and implementation tools. We’ve removed as much guesswork as possible. 

We want you to succeed by using it, even if this is the first time you’ve learned some of these marketing principles. And if you have questions after reading “The CEO’s Guide to Marketing,” call us at 952-697-5269 or complete our contact form

Written by Robin Kocina

Written by Robin Kocina

Robin Kocina is a proven marketing industry leader who has been instrumental in growing Media Relations Agency, a top performance-based PR agency, from its inception in 1987 to its current status as a successful integrated marketing agency with international clientele and multi-million dollar revenues. As President, Kocina now concentrates her efforts on the agency’s direction and fiscal growth, as well as new business development in the company’s Minnesota and Florida offices. Kocina’s financial acumen is evidenced by her recognition as a Top Women in Finance Circle of Excellence (Finance & Commerce, 2013) as well as Top Women in Finance (Finance & Commerce, 2010). A highly regarded community leader, Kocina believes strongly in sharing her marketing and leadership skills through community service. She served as chairman of the board for Depart Smart. She also serves on the Leadership Board for the National Federation of Independent Business, and actively involved with the Women’s Presidents Organization. She is a past board member and Chairman of the Board for WomenVenture. Robin is the recipient of numerous honors for her leadership and community involvement: Inductee into the Women Business Owners Hall of Fame (2018); Exceptional Businesswoman Award (2016); Volunteer of the Year (Bloomington Chamber of Commerce, 2010); 25 Women to Watch (Minneapolis/St. Paul Business Journal, 2008); Upsize Lifeline Award (Upsize Magazine, 2008); Standing Ovation Award (Minneapolis/St. Paul Magazine, 2006) and Luminary Award (National Association of Women Business Owners, Minnesota Chapter, 2005).


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