Every business needs good marketing, but not every company has a process-oriented person who can understand and implement a marketing campaign. Don’t let the name of this book, “The CEO’s Guide to Marketing,” fool you into thinking it’s just for CEOs. It’s for anyone who wants to do a better job of marketing their product or service.
John de Wolf is CEO of Celebrity Enterprises, Inc., an 11-member traveling artistic group. These are people more at home on stage than creating code sheets and promotional calendars. Yet they read the book, embraced the six-step Strategically Aimed Marketing (SAM 6®) process it describes, and are very excited by the results.
“Our team has found the CEO’s Guide to Marketing to be an invaluable resource to improve our marketing results. Finally, there is an understandable process that takes the mystery out of marketing. We highly recommend this book!” says John.
Processes bring order and clarity to an otherwise chaotic, fast-moving work environment. And, when marketing isn’t your primary job responsibility, or you aren’t skilled at product promotions, you need a simple way to stay organized and on point. Otherwise, it’s easy to lose money on tactics or messaging that doesn’t work.
There are several reasons why “The CEO’s Guide to Marketing” and the SAM 6 process are ideal for non-marketers. For example,
- The book is fully illustrated and only takes about 90 minutes to read. Although, Lonny points out that reading it three times will help solidify what you’re learning.
- SAM 6 is just six steps that flow logically from one to the other.
- SAM 6 is based on the same processes used and refined over the last 32 years by Media Relations Agency. We know it works.
- We’ve created a free companion guide and implementation tools. We’ve removed as much guesswork as possible.
We want you to succeed by using it, even if this is the first time you’ve learned some of these marketing principles. And if you have questions after reading “The CEO’s Guide to Marketing,” call us at 952-697-5269 or complete our contact form.
