You’ve got a great product or service that few people know about. You can fix that by getting media coverage. It’s the best way to reach the masses with your story. But based on Media Relations Agency’s 30+ years of delivering performance-based PR, there are some...
A couple weeks ago, my wife and I were driving home from work listening to clips of voiceover talent for this explainer video. We both agreed on the one you will hear. We found out later that the voice we selected is Dean Wendt, one of the guys who did the voice of...
How do you know you need PR? Ask yourself, if several reporters did stories about you, would that be good for business? Of course. But how much does it cost? Media Relations Agency founder and CEO Lonny Kocina said in a recent interview that when he first launched our...
With the coronavirus still dominating media coverage, we are frequently asked if product publicity is important during a pandemic. The answer is absolutely yes! While Media Relations Agency has a few clients whose businesses are on hiatus for the foreseeable future,...
When the marketing environment is in crisis, it’s essential to be sensitive to the issues when promoting your product. As important, you can’t afford expensive missteps. You need to spend your marketing budget wisely. You need an experienced publicist who knows how to...
Media Relations Agency has been helping our many B2B clients navigate through this pandemic by using smart marketing tactics. So, when the B2B platform experts at OroInc asked us for advice to help others survive this crisis, we were happy to oblige. As the editors...
More businesses are emerging from their coronavirus slumber each day, eager for their share of the American dollar. The smart ones have adjusted their digital marketing tactics for the reopening. Why? Because Joe Q. Public has changed. Americans’ already strong...
If you’re a start-up business, one of the hardest things to accomplish is getting people to think and say the right things about you, even if they haven’t purchased your product yet You’ve got to get them thinking that they want your product more than their money....
I’ve been a publicist for more than a decade, and have arranged thousands of media stories. I was a news producer before that. Because of my background, I know that most companies have a lot more stories to tell than they realize. I honestly hope your product...
Social responsibility is paramount to business communications in this current environment. Customers will be watching what you say with more scrutiny than ever. They want you back, but only if they feel you’re making appropriate allowances during this pandemic and...
