Strategically delivering consistent, credible, on point messaging to your audiences is key to success in any business. One of the many benefits of using a marketing plan, such as our Strategically Aimed Marketing® (SAM 6®) is that you and your entire team will have a...
Yes, we know it’s only July but chances are good that your competitors are already working on their 2021 holiday marketing campaigns. Why? Because they need to! Media coverage for Christmas starts now! Boosting your visibility through media coverage will put you in a...
Is marketing as fun as you might think it is? “From my perspective, it’s more fun!” exclaimed Media Relations Agency CEO and best-selling author Lonny Kocina. “The blending of the marketing process and creativity is so interesting.” During his iHeart Radio interview...
Whether you are preparing for a product launch or maintaining a cash cow brand, a clear and concise marketing plan is essential. Writing and following a well thought-out plan can develop and maintain a brand for a lifetime of purchasing. Here at Media Relations...
In the marketing world, having your business or product featured in a magazine is often considered a home run. Most magazines are trusted information resources that have a strong influence over the consumer buying process. That’s why competition for magazine editorial...
Very few companies have an unlimited marketing budget. To stay in business, and grow your business, you need a plan to use each marketing dollar as efficiently and effectively as possible. By far, the best way to increase your marketing success is to use publicity as...
“It’s always surprising how few companies (and more surprisingly PR firms) have figured out how to get a substantial amount of media coverage for their company and products. It’s almost a given when you study the history of cash cow brands that you find media coverage...
There are plenty of aha moments when we first walk clients through our six-step Strategically Aimed Marketing® (SAM 6®) process. Marketers appreciate that this easy-to-implement marketing plan enables them to clearly articulate, among other things, why customers...
What comes first: your editorial calendar or your content strategy? What’s the difference? An editorial calendar plans what you will talk about, the audiences you want to reach and the channels through which you will communicate. The best content strategy guides your...
Every marketer wants to stretch their budget as far as possible. You want to reach the most people, with the greatest frequency, at the lowest cost. I’ll let you in on a couple of secrets. One: Publicity (media coverage) is very cost effective. Two: You can get...
