Recent posts by Matt Hentges
Is your website working hard for you or hardly working?
Your website and social channels should be some of your hardest working sales tools. If they aren’t getting the attention of prospects or accurately sharing your story, it’s time to rethink these investments. We offer free website and social channel reviews for the...
Where to spend your marketing dollars
As author and motivational consultant Simon Sinek once said, “People don’t buy what you do, they buy why you do it.” A successful marketing campaign builds familiarity with your product and trust in your company. It involves process and strategy. It requires marketing...
The best way to introduce a new product
Introducing a new product isn’t easy. I understand this. And I respect the hard work and determination it takes to help your product gain market share. That’s why I enjoy helping businesses use Pay Per Interview Publicity®. This creative marketing approach is a convincing way to introduce a new product. It’s the perfect tool for companies whose products are in the early stages of the Product Lifecycle.
