Your website and social channels should be some of your hardest working sales tools. If they aren’t getting the attention of prospects or accurately sharing your story, it’s time to rethink these investments.
We offer free website and social channel reviews for the first five companies that request one each month. A Media Relations Agency digital expert will personally review your website and social media accounts and report back with ideas that will help boost their effectiveness.
Here are a few things we’ll look at:
Website design and user experience
An outdated website isn’t doing your business any favors. We take a critical look at your website: Is it using up-to-date design trends? Is it easy to navigate? Does it incorporate your current messaging? Successful websites draw visitors in and encourage them to linger. They contain a pleasing mix of text, images and graphics, and also make good use of white space. If your website is boxy, contains Flash, has small text or has an overly complicated structure, it’s probably time for an update.
Content
Content is truly king when it comes to websites and social media. It needs to be informative, engaging and relevant to the reader. If not, disappointed visitors may quickly leave your site or scroll past your social media post. We use our SAM 6® process to produce Media grade Content® that begs to be read and also aligns with your marketing strategy.
Mobile friendliness
Mobile-only users now surpass desktop-only users which means that every website and social site needs to perform well on a smaller screen. We recommend responsive design to ensure your website function well on any device. We’ll also look for ways to make your Facebook and LinkedIn accounts function better for mobile users.
Visibility
Nothing is more disheartening than punching in your company’s name into Google and not showing up on the first (or second or even third) page. We’ll provide recommendations (both technical and content) that aim to boost your Search Engine Result Page (SERP) position.
Here’s something you can check for yourself right now. A slow-loading site will affect your SERP and deter customers. Most visitors expect a site to load in two seconds or less and many will leave if it isn’t loaded in three seconds. Check your mobile speed performance by entering your site’s URL into Google’s mobile performance tool. Use Google’s PageSpeed to check your desktop speed. Give us a call if your results concern you.
Request a free consultation from Media Relations Agency now because we only conduct five a month. You can also call us with your request at 952-697-5269.
