My Malaysian trip was incredible. What an amazing experience to give a formal marketing presentation to the professionals who create these health-promoting ingredients. For those just catching up, I was asked to speak at the 2nd annual Palm International...
Mike Danielson
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Greetings from Malaysia, and PINC 2011
I am honored that I was asked to present the only non-scientific session during the Palm International Nutra-Cosmeceutical Conference 2011 / Bioactives for a Healthy Lifestyle (PINC 2011). The two-day event, being held in Kuala Lumpur, Malaysia, is attended by leading...
How to achieve market saturation and cash cow brand status
In my 20-plus years of helping dietary supplement, food, beverage and branded ingredient companies market their products, I’ve seen a common and avoidable mistake that happens early in the product’s life cycle. It starts when my clients hit on a quality product. The...
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