Does your event marketing plan include exhibiting at a consumer expo? If so, here are some things you should know if you want to have a successful show. Most expo producers market to the masses. They offer something for everyone to draw a huge turnout. If exhibitors...
By 2030, the senior market (age 60+) is expected to have grown by 81 percent, while the remaining adult market (18-59 years of age) is projected to grow by only seven percent. Mid-America Events & Expos has been marketing to seniors for nearly a decade, and we are...
For as little $5,000 you could buy a few strategically placed ads or you might want to consider entering into a marketing partnership with a business that is targeting your same audience. A marketing partnership is a joint venture. Each partner’s reputation impacts...
Do you often find that you are flipping through the paper, a magazine or watching the morning news, and see a story that feels remarkably like something in your own life? Maybe the story parallels your business, the company you work for, a product you make, a cause...
Our Seniors Spring Show is the event of the season, and a great mix of entertainment and information for attendees. From a fashion show helping to raise awareness for a nonprofit organization benefiting women diagnosed with breast cancer, to the latest information on...
Most expo producers market to the masses. They offer something for everyone to draw a huge turnout. If exhibitors don’t sell much even if there is a big crowd, well it’s their own fault, right? Wrong! If you are selling vinyl siding, an expo hall...
Expo: a collection of things (goods or services for public display) Offering products, services and resources at an expo has become a vital marketing tool in today competitive marketplace. Events and expos appeal to small businesses with small advertising budgets. ...
Marketing a product with broad appeal can be tricky. If you try to reach all of your key audiences with your messaging, you are probably diluting your effort. It's actually easier to focus on specific submarkets. Here's an example. We produce our Seniors Spring Show...
More than 10.1 million U.S. firms are owned by women, and approximately one third of all Minnesota businesses are women-owned including Mid-America Events & Expos, producers of the upcoming Body Mind Life Expo and the Seniors Spring Show. These expos are...
A woman who exhibited at last November's Girlfriends Expo & Getaway got in touch with us on Facebook this week. She was excited to tell us that she'd gotten two new sales reps from exhibiting at the show. One of those sales reps has already started building a...
