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How to prepare your website for 2025
Your website is your hardest working sales and marketing tool, available 24/7. Is it ready to support your 2025 marketing plans? Is there something you should do now — before the end of the year — so it may generate more leads and higher sales? Here are some...
Marketing ideas for the end of the year
2025 will be here before you know it. If you need to spend the rest of your marketing budget so you can get the same or bigger budget next year, or if you need to show more results, keep reading. Our strategic marketing tactics can demonstrate that you’ve been smart...
7 reasons for creating a basic digital marketing program
People can have short memories. For example, it doesn't take long to forget about a celebrity who is out of the public eye. The same thing can happen to products. Unless you stay top of mind, buyers may move on to a more highly visible product. A basic digital...
Why your digital content strategy must focus on authenticity
Wherever you post online, tailoring your content to each platform’s unique algorithms will help you get noticed. But being seen is just a halfway point. Gaining your market’s trust requires a digital content strategy that leans into authenticity and originality. ...
Avoid these five common PR mistakes
New clients often wonder why our Strategically Aimed Marketing (SAM 6®) onboarding process begins with such a strong emphasis on basic marketing details. It’s no secret that when agencies don’t give this step the attention it deserves, the result can be costly PR...
Article teaches readers to ask for client’s product
An educational approach to PR can make people feel smart about buying whatever you are selling. People love to tell others all the facts supporting their buying decision! For years Californians were told that artificial lawns were good for the environment. Then it...
Have you prepared your company’s story?
Successful businesses document their companies’ stories in writing so they can react quickly to media requests and other promotional opportunities. I know for certain that having a current, well-written company story — ready to go on a moment’s notice — can make the...
Limited spots: Get your pro 🎥 videos done now!
If you’ve considered using professional quality videos to market your company, here’s a rare opportunity. Media Relations Agency has immediate video production openings for businesses in the Twin Cities area. The filming date is fast approaching and there are only 15...
5 things you must know about paid PR opportunities
Paid publicity opportunities are on a complex spectrum. On one end are the media that readily accept sales-oriented content that is basically paid advertising. On the other end are higher caliber, more credible print and TV media whose stories educate and inform....
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