For millions of consumers, the new calendar year is an ideal starting point for losing weight, getting in shape and actively making other changes to support their overall wellness. Many of those same consumers will reach for dietary supplements to help reach their...
Good content marketing connects with, and educates, your audience. It instills trust and leads people to buy. Ideally, you should hire a writer familiar with your product and industry. This industry content writer should also easily relate to your audience. Otherwise,...
Back in the mid-1990s, Media Relations Agency was instrumental in helping neurologist Dan Cohen, MD launch a little product called Breathe Right Nasal Strips. We accomplished our goal, which was to get Dan all the media interviews he could handle. He later sold that...
Do you intend to grow your business? Is your dream to establish a stronger brand identity? To strengthen your financial stability? Marketing increases awareness and influences purchase decisions. A full-service agency is your best option for capitalizing on...
Inflation is here. Everything costs more but customers don’t want to pay more. Sales are down. When money is tight, you have to prioritize better. But if you don’t know the basics of marketing, it’s nearly impossible to know how to prioritize your marketing budget....
A strategic approach to brand marketing becomes even more essential when you do business in an established category such as coffee. Many consumers consistently reach for the same brand at the supermarket. Our challenge was to arrange TV publicity for City Girl Coffee...
Unless you rank high in Google’s search results, there’s likely a canyon-sized hole in your marketing. More than 90 percent of people never click on the second page of results. High-quality content is a key factor in where you’ll rank. So what does Google consider...
One 2022 holiday shopping trend some experts are predicting is that people will start shopping earlier than ever. Faced with higher costs and tighter budgets, consumers will be doing more comparison shopping. If you wait much longer to start your holiday PR, it may be...
A content marketing strategy is the consistent use of highly engaging, high-value content to establish your expertise, and ensure your product is top of mind when it’s time for consumers to make a purchase decision. A strategy is essential whether your focus is on...
Marketing a business is about getting your product in front of the people most likely to purchase it. It’s about earning their attention and business by telling an interesting story and offering them something of value. Unless you’re trained in strategic marketing,...
